Disney was ranked the “Most Intimate Brand” among millennials in MBLM’s Brand Intimacy 2017 Report, the largest study of brands based on emotion. MBLM, one of the largest global branding agencies, compiled thousands of responses from consumers about their emotional connection with brands.
“Disney resonates with this age group because they grew up with the brand. It has kept up with their changing interests and now includes popular franchises like Star Wars and Marvel. Disney is also a mainstay for young families,” said Mario Natarelli, MBLM’s managing partner. The Disneyland Resort creates uniquely immersive experiences that allow guests of all ages to express an emotional connection with beloved Disney stories, from meeting favorite characters to riding classic attractions.