Disney Chairman and CEO Bob Iger recently joined First Lady Michelle Obama in Washington, D.C. to announce new standards for food advertising to kids, building on landmark nutrition guidelines set in 2006. The announcement is the latest update to an ongoing initiative called Disney Magic of Healthy Living – a partnership with parents to inspire kids to lead healthier lifestyles.
As part of the new standards, they shared a first look at a new “Mickey Check” tool, which was created as an icon that will make it easier for families to identify healthier choices that meet Disney’s nutrition guidelines in domestic Disney parks, online and in stores. The focus also will include a further reduction in sodium in kids’ meals, as well as introducing new, well-balanced kids’ meals for breakfast.
Additionally, all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations oriented to families with younger children will be required to meet Disney’s nutrition guidelines by 2015. The announcement makes Disney the first major media company to set new standards for food advertising to kids.
To learn more about Disney Magic of Healthy Living, visit the Company’s special website.